Tag: twitter spaces

Twitter Spaces: the future of audio content

Audio based content on the internet like podcasts are episode based series that a users can listen to at a time of their choosing.

The structure of audio content may have a number of variations, the most common being interviews, storytelling, memoir and more.

At their best, podcast conversations tend to flow more naturally than old school news or television interviews, giving people the time (normally an hour or more) to discuss topics in-depth without interruption.

This format enables people to have lengthy, thought-out conversations, exploring nuances on all sides of a given topic.

Audio consumable content is growing in popularity

According to Oberlo, over 500 million people listen to podcasts in 2022, close to double that of 2019.

Similarly, search traffic on Google for the word “podcast” has slowly trended upwards since pre-2009.

chart showing the growth in number of people searching for the word "podcast" from 2009 to 2022
Growth in interest over time, “podcast” search results via Google Trends.

While the popularity of podcasting and audio content in general is increasing, there’s a new format on the scene that is slowly grabbing large numbers of users attention.

Specifically, Twitter Spaces is the internet’s next iteration of audio consumable contact.

Twitter Spaces improves upon podcasting’s content model

Similar to podcasting, Twitter Spaces facilitates conversations, interviews, and discussions to happen and flow naturally.

However, in traditional podcasting, the conversation happens behind closed doors where a group of people record a conversation and then publish it to an audience afterwards for later listening.

On Twitter Spaces, this audio model is improved in two critical ways:

Twitter Spaces enable live, real-time conversations

Podcasts normally don’t happen live.

Twitter Spaces happen real-time, in the moment.

The candid, off the cuff, and unedited nature of Twitter Spaces makes them feel more authentic.

While Twitter spaces can also be recorded and released for future listening on Spotify or even just re-listened to on Twitter for a few days,

The fact that Twitter Spaces happens live in an open format allows for that live stream style discussion to happen between the audience and the speakers.

This includes real time feedback from the audience via Tweets, emojis, and replies.

Twitter Spaces enables open discussion where new speakers can jump in and leave freely

Podcast conversations happen between a smaller number of guests, where new individuals are not able to freely join the conversation.

However, the format of Twitter Spaces allows new members to join into the conversation in real time.

If someone in the audience has a unique perspective or hot-take on an idea being discussed, that person can request to get on stage and share their thoughts.

As new guests are invited up to the stage, this can add new insights and diverse perspectives into the conversation.

How to Host a Podcast or Twitter Space: Beginner’s Guide

After hosting a few Twitter Spaces myself, here are a few things I wish I new when I got started.

Twitter Spaces are very similar to Podcasts, however, the communication model is much newer.

The two key differences between Podcasting and Twitter Spaces is that they happen in front of a live audience, and second, is that you can have up to 10 speakers on stage contributing to the conversation.

A lot of the skills that make traditional Podcast hosts successful are likely transferrable to Twitter Spaces, however, there are a few key differences.

Starting the conversation

Have some sort of structured introduction planned out.

Ask people about stuff you see in their bio.

Thank people for jumping on.

The dead space while waiting for people to jump on during the first few minutes after going live on your spaces is a good time to talk about:

  • context / background for the conversation
  • welcoming people in
  • thanking people for joining
  • inviting speakers up
  • tweeting out the link
  • DM’ing co-hosts and speakers to remind them to jump in
  • reviewing the purpose and vision for the Space
  • reminding people of the open and inclusive nature of the conversation
  • as well as anything else you might want people to know.

Find or Build a community

Authentic community and genuine followings on social media takes work.

However, find a community that in some way feels involved in your success and actually wants to join twitter spaces that are hosted.

Find a great Co-host

In my case, after making a few posts in the community Discords, I received a few direct messages about the excitement from the community.

I don’t think I originally planned on having a co-host but it worked out well.

Two things stood out: Jrocki was taking action from the get-go, and even put together a POAP for our pilot Twitter Spaces.

Unfortunately this process is not easily repeated.

Guest Scheduling – One at a Time

One guest at a time is better than trying to have multiple unrelated people on at once.

While multiple speakers can contribute to the conversation, we can’t go from topic to topic without the conversation losing structure and focus.

When you invite a guest on, they need to be able to have time to voice their thoughts and info about their project. When you invite multiple people on, guests may feel like they are not getting their opporutnity to speak

With guests, you need to establish focus… Having many speakers is an innovative approach to podcasting, but it must feel organic and they must be on the same page.

Prepare

Be curious, be interested in other people. Cultivate curiosity for as many unique interests as possible, and let that curiosity come through when talking to other speakers.

Ask specific questions.

Do some preparation – look them up and find other stuff they have talked about. Find answers they have given, and ask about something specific.

Dig deep. Find the content your interviewee has produced or been involved with that doesn’t have tons of views. Maybe they share specific ideas on something not commonly talked about? Use this as a jumping off point.

For example, if the interviewer has had multiple podcast appearances in the past, perhaps they share different stories or anecdotes on each one.

Spend time think of questions and discussion topics but don’t be afraid to diverge if the story gets rich. Which brings up the next point…

No plans, just vibes

Research and preparation aside, it i ismportant to have time to riff and allow speakers to let the conversation flow.

Time to vibe is important.

If you find the conversations topics at the beginning naturally tend toward something silly, I believe that’s actually a good thing.

We’re all humans here, and social media should be fun and entertaining at the end of the day.

For example, at the beginning of the recent Shell Protocol space, the speakers started talking about mayonnaise of all things. Regardless of how you feel about the pale condiment, it was pretty funny and actually learned a few things – namely, that the mayonnaise in Belgium is waaay better than what we have in the United States.

This feels similar to the “ice breaker” games that some corporate jobs have employees do on their first day. However, I was never a big fan of those formalized ice breakers. Letting it flow informally feels more natural.

Inclusiveness

Encourage inclusivity and open discussion. Let conversations topics go out on tangents if the speakers are engaged and contributing to the conversation. At the end of the day, the goal is to make sure everyone enjoys the conversation.

As long as all speakers treat people with respect, everyone should feel comfortable sharing their opinions and diverse ideas.

People join Twitter spaces from all over the world

Be considerate for time zones globally. Mention the time zone you are in, show empathy to global community that some people may have to listen to the recording later or are jumping in at obscure hours for them.

Shut up and listen

As the host, be willing to stay quiet and let people talk!

If you are interviewing someone about their project or endeavors, don’t be afraid of the awkward pauses… allowing some space between words will encourage the other person to talk more, share more insights, and ultimately make for a better interview for the audience.

When someone is talking, actively listen. Don’t try to think of the next question while they are talking.

Questions and Answers

Asking good questions, along with topic selection, is the difference between a boring show and an interesting show.

When you ask a question, make sure to be as concise and direct as possible.

  • Poorly-phrased question: “what are your future plans with the OptiPunks? Do you have anything like… i don’t even know what you could do but…”
    • Again, its a bad habit ramble on unnecessarily after asking your initial question.
  • More effective and concise question: instead, just stop talking after you ask the question, something like this: “what are your future plans with the punks?”

When some one asks a question and you as the host can’t immediately think of a great answer, this is a great opportunity to open up the question to other speakers that are up on stage, as well as your co-host. This does a few things – first, it shows that you are humble enough to admit that you don’t know everything. Second, it helps get other people involved in the conversation to help have diverse perspectives, ensuring that you as the host don’t just monopolize the conversation.

After re-listening to the first two episodes from the Twitter Spaces I hosted, a few times when I gave answers, it felt like I initially rambled a bit and went slightly off topic. Even if I tried to bring what I am saying back around and relate it to the original question, going off on a tangent can be somewhat distracting and might confuse both listeners as well as other speakers

Sometimes i say something and then say a disclaimer after like “i dont know tho” – dont do this

Position statements for the perspective of listeners.

In the case of our spaces, since we cover user-ready blockchain dapps, every statement I make sure be catered toward the perspective of a potential user of a given app, as the listeners are likely prospective users.

Relate what you are saying to how others can benefit from it.

Eliminate the Ego, Avoid talking about yourself

For example, re-listening to myself, I noticed it sounds a bit off when I talk about my own experiences using the apps without focusing on how other users might also interact with the app.

On one of the first Spaces I hosted, I said something along the lines of “maybe I’ll be eligible for the next Optimism airdrop who knows”.

This statement sounds bad because its self-seeking, as opposed to sharing statements about how a user/listener can gain value from the Optimism ecosystem.

Instead, I could talk about how users in general that were not eligible for first airdrop still have a chance for other OP token airdrops, and share a bit about the Optimism phased approach to airdrops.

This approach would increase the value that listeners get by listening to the conversation.

I talk too much about things I can do in web3 like

At one point, during episode 1, I was talking to Bodo about the voting process for public goods funding within OptiPunks. This is another opportunity to talk about how users in general that own an OptiPunk can actually vote as well. Its just a less self-centered way of speaking, and will likely create a more entertaining and educational conversation.

Showing support for project founders

Founders don’t need you to be the second pitch-person for their project.

For example, when you learn about something new such as a new project or protocol, instead if saying “I’ll have to check that out”, say something like “great to know – so anyone that has gets involved with ____ project is eligible to do ____.”

If someone talks about one of their initiatives or a project they are building, you can show support for that person by being the person jump on board and say something like “oh that’s so cool, I just followed that project and will look into minting one!”.

In this scenario, the listeners don’t need you to be the second person pitching them on the project, as the founder has just done so.

You can show support for the other speaker by taking the role of being somebody that is excited about the project, which will likely make other people want to follow your lead get involved too.

I host a weekly Twitter Space — join me on Twitter, and be a part of the next conversation!

Episode 2: The Web3 Experience Podcast Recap and Show Notes: Optimistic Rollup L2, Public Goods Funding, Dapps, Quixotic NFT Marketplace, IPFS, Warp Speed Bridge, and more…

Crypto is how you program money. Money is how you program people. 

Listen to the recording:

Why would a developer want to build on Optimism?

The answer is incentives.

“Incentives motivate behavior.”

The ecosystem needs developers to actually BUILD DAPPS on Optimism. 

Why should a developer want to use Optimism as opposed to any other blockchain network?

Incentives to build on Optimism: the “Optimism Governance Fund” donates money to teams and projects that have built useful things for the community. 

These useful projects are known as “public goods”.

The idea here is to reward those that contribute in positive ways.. incentivizing new developers to launch their dapps on Optimism. 

  • Public Goods make people want to join an ecosystem. Science is and example of a public good that is valuable to society.
  • With retroactive public goods, whatever turns out to be the most valuable tends to be retroactively rewarded after proving its product-market fit. This is the opposite of traditional venture capital firms that go out to fund a bunch of different ideas without knowing for sure what will succeed. 

Why Did You Get into into Optimism Ecosystem??

jrocki.eth – Twitter Spaces Co-host. supported Optimism during OptiPunks launch because of Public Goods Funding Infrastructure.

Mark, Co-Founder of Quixotic.io:

Mark was a software engineer at an ad-tech company. Later learned about ETH, Optimism, and the possibility to host projects on IPFS.

  • Participated in ETH global hackathon in 2021… involved with Feudals Ethereum community… worked on some various developments in Ethereum.
  • Looked at other Layer 1’s, saw the high cost of trading NFTs on L2. Saw Layer 2’s as the future. Wanted to build something and make something happen in the space.
  • Build / launch Quixotic.io
  • Currently building CryptoVania / Storyverse on IPFS

On Building + Dapps in the Optimistic Rollup space:

Even though the markets are down it feels like the builders are full-steam ahead. 

On the Space, Mark raised the question: what do users need for adoption to increase?

One specific need was brought up: we need a decentralized app store / decentralized app platform.

  • For example, you don’t see substack app on the App Store. Why not? Because App Stores take too big of a cut due to policies around in app purchases etc. Effectively creates a roughly 30% markup on everything.
  • Browser apps are harder to block and shut down, however, performance and computation are more difficult in browser.
  • Huge opportunity for decentralized apps.

IPFS – communication and naming protocol. Similar to bittorrent, everyone can access files on IPFS thru peer to peer network.

  • With Brave Browser you can visit IPFS, similar to using http.
  • If no one is pinning the file, it might be really slow. So, you can pay someone in Filecoin or Pinata to pay the network to access the file, if no one pins it.

Warp speed bridge – standard protocol level bridge for optimism…Eth in escrow / burns the eth etc. Came out of a project called teleportal.

Storj – startup for decentralized storage. They encrypt your file.. many copies of the data in little chunks. Users of dropbox could move to something like this – around $7 per month for $1 TB.