Category: business

The Simplest App Ever

We’re overwhelmed by information. How do we track all of this information?

In our Jobs, at School, in the News, on Facebook, on LinkedIn, when talking to friends. More and more I find myself receiving cool tidbits of info that I want to save & remember, or save and lookup later.

Which is the best app for keeping notes?

Its called Simplenote!

But seriously – have you ever used the Notepad on your phone? The yellow icon, kind of boring, doesn’t seem to do much at first.

iPhone notepad looks something like this:

Related image

It starts with list making, and quickly expands to ideas, thoughts, quotes, lists, to-do items, goals, plans, etc. You keep track of artists you’d like to hear, and one full of your favorite quotes. Before you know it you have to scroll two or three times to reach the bottom of each note in your app – and that’s a lot of data… data that is personal to you, and that you wouldn’t be thrilled to lose.

Need a great alternative to that but aren’t quite ready for Evernote? My recommendation is to download Simplenote, which can be found on the app store or online at https://app.simplenote.com/signin.

Image result for simplenote iphone

Created by Matt Mullenweg, the founder of WordPress, Simplenote, in the name itself, is an advertisement of truth. It actually is so simple, making for ease of use and speed when writing or creating.

Possessing a resemblance to like the yellow notepad app that comes standard on the iPhone, additional features of Simplenote include syncing across all of your devices. Stored in the cloud, and you can access your work from any browser on any computer or device.

I commonly check the notes I take on my phone, on my computer. Its great. When I’m on the go, I have a place to write down great information so that I don’t forget it. Once I’m at work or at my computer, I can easily view and edit those notes at my keyboard – whether that means turning them into a blog post, or checking off items on my to do list.

I’m excited to see if the app ever incorporates plug-ins.

Citibank’s Exemplary Customer Service

Towards the end of a flight from Kansas City to New Orleans, an attendant handed me a flyer with information about a credit card program. signing up for this, I would get 50,000 frequent flyer miles? So, I signed up for the AAdvantage American Airlines Citi Card. I just finished college and had started my first job, and as naive as I was with this being my first credit card, I knew enough to know never to miss a credit card payment.

I glanced at the fine-print terms; In addition to 50,000 frequent flyer miles, they gave 1% cash back, and had no annual fee for the first year, etc. The catch was a $95 yearly fee, after the first year. I figured I would cancel my account before the year was up, and by then would have already used my 50,000 free Frequent Flyer miles.

About a year later,

I figured I would go ahead and cancel my card to avoid the yearly fee, during the second year term. I got online, paid the monthly statement as usual, and ended up on the customer service website to cancel the card. There was a feature to chat with somebody, so I clicked to chat and was immediately connected with service rep named Malcolm. As we started the online chat, I started off by saying “I’d like to close my account” – he then kindly asked me why, and I wrote back “yearly fee”.

I’m sure Malcolm was trained to respond with the various other options that Citi had… he told me about them, but I just wanted to make sure I could cancel at this point. I simply repeated my question, “what is the process like to cancel?”

Malcolm gave me instructions to cancel, and then mentioned again that Citi valued me as a customer and had options that might better suit my needs. He told me a bit about the cards that offer cash back, with no fees. I was appreciative of the instructions, and intrigued with the other options that Citi has available.

Malcolm gave me the number to the Citi Credit Card 24/7 line, and I was quickly able to connect with a service rep, Dee-Ann. I told her my situation. She mentioned that if I closed my account, I might lose some of the Frequent Flyer miles that I still had saved up. I preferred to not. But I didn’t want the yearly fee. “That’s fine”, I said. Dee-Ann went on to explain that, if I decided not to cancel, they would be able to offer me a $95 credit to my account, essentially making up for the $95 yearly fee. She then went on the say that, once my account hit the official 1-year mark since being opened, I’d be able to switch over to a Citi Card that did NOT have a yearly fee. I’d also get to keep my Frequent Flyer miles, and maintain the same credit limit.

Exactly what I was looking for, all in one solid offer.

After the polite exchanges with both Dee-Ann as well as Malcolm, I *figured I would continue to be a Citi Bank credit card customer. I also *figure I could use the extra line of credit anyways, in case of emergency.

Recap: How they kept a customer:

1. Understand Customers

Both Malcolm and Dee-Ann took the time to understand my needs. I needed to maintain a line of credit, with no yearly fee, and wanted save my small amount of FF miles remaining. The solution they presented me solved all of these issues.

2. Invest in Customers

Had they not offered me a $95 credit, I would have cancelled out of principle. I mean there are just so many other credit card providers to choose from – why would I pay someone to be their customer? When offering a small $95 credit to make up for the yearly fee I’d be paying them, they got to keep a longer term customer. The value that I’ll likely bring them over the next months and years will make up that small credit in no time.

3. Quick Response Time

I was connected virtually instantly with Malcolm via chat, and only had to input minimal information on the automated phone system prior to being connected with Dee-Ann when I called in. Had I been forced to wait a long time or be placed on HOLD, I likely would have been too frustrated to even consider another offer with Citi bank.

Great customer service might just help your customers figure they want to keep being your customer. Everyone makes many small decisions everyday. Some of those decisions involve choosing who we work with. When choosing something like who to use as a credit card provider, those decisions are often based out of necessity, convenience, and finally, what feels right. Give your customers a true positive experience that meshes with their apparent needs, as well as unspoken desires and they will love you forever.