Espresso insight

Author: espresso

  • Practical thoughts on Minimalism

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    It’s easier to remove something unnecessary than add something valuable. Its easier to make your house look better by cleaning it (removing dirt and stuff you don’t use) than it is to make it better by adding fancy / expensive stuff. It’s easier to reduce expenses than it is to increase earnings. (reducing your spending…

  • Sell B2B with Implication Questions: from SPIN Selling by Neil Rackham

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    Throughout my enterprise software sales career, SPIN Selling by Neil Rackham is a book I’ve read and re-read because it helps me lead conversations with customers, and ask better questions to find opportunities. Each time I pick up the book I pickup something new and valuable. After revisiting the book’s 4th chapter on “Implication Questions”,…

  • Principles, Ideas, & Theories to keep in mind

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    In my own notes, this list was titled “Principles of truth”. Upon further consideration, many of the below are theories which may or may not be true 100% of the time. Still, I believe all to be useful frameworks for thinking about the world. Please reach out if you notice any items that need corrections…

  • CPR Quick Guide – Notes from my certification

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    Get CPR certified. It’s easy, usually free, and may save a life. In most cases, you can take a class and finish the certification in a day. You never know when it might come in handy. Here are some notes I took during my certification. I start with some definitions, then get into the protocols…

  • Career Advice from Jim Donovan

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    I stumbled upon “The Making of an Investment Banker”, a talk given by Jim Donovan to the UVA school of law, which was posted to their YouTube channel. I found the advice to be quite good, regardless of your chosen career path, investment banker or otherwise. 3 pieces of advice before starting your career /…

  • A Startup’s Search for its 1st customer

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    Once you have a paying customer, congrats — you’re not a startup anymore, now you’re a business. Having a paying customer means you have found initial product market fit, so it’s time to try to repeat this business model and get more customers. In many cases you are not able to get more customers, as…

  • My fav Curry Recipe

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    Sauté Mushroom, Pepper, Onion, add meat or veggie base (beef, fish, lamb, tofu / chickpeas etc) in a large pan until done. Mushrooms take the longest, add these first and cook well. Add below to a large pot, bring to boil covered: Add diced potatoes to pot. Cook until potatoes are soft. Then add Cauliflower,…

  • What’s your ice age book? (thought experiment)

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    Imagine… The world is on the brink of a cataclysmic freeze. A incoming ice age promises to cloak every corner of the globe. You and a brave band of survivors have weathered the initial apocalyptic storm — the few survivors of humanity as far as anyone knows, since the internet and cell phone communications have…

  • Storytelling Frameworks and Narrative Structure – The Hero’s Journey and beyond

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    Frameworks for storytelling Every great sales rep should seek to master the art of storytelling. The greatest stories in the world – from ancient folk tales, to even Lord of the Rings or Toy Story – follow a similar structure. Understand this structure, practice it, and you will be able to tell better stories for…

  • 16 lessons from Paul Graham on starting a startup

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    A few reflections on startups after reading Paul Graham’s essays.