The purpose of this cover letter format is to structure the document into quick-read bullets, with section subheadings that stand-out to a recruiter or hiring manager that reads it.
You wont see other cover letter templates with subheadings bolded like this. That’s too bad, because they are less easy to read.
The last thing a recruiter wants to do is read a page of prose that doesn’t have a clear outline. It’s time consuming and hard to follow.
Subheadings tell the person reading it what they’re going to get out of it and make it easy to skim through, so that they get the message you want them to get.
The content of the cover letter focuses and highlights what the company gets by hiring you.
A cover letter shouldn’t be about the company you want to work for. What benefits will they get when they hire you? The cover letter should answer this question.
Espresso Insight 
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