Tag: mental model

Cholodny-Went: Mental Models To Know #1

The Cholodny-Went Model is an theory in biology from the 1920s that describes how light energy on part of a plant will stimulate growth of the entire plant by producing and transporting a hormone (called auxin), to other parts of the plant that don’t get the benefit of direct light exposure. This is how root systems are grown, as well as

Its a valuable theory to consider, and in a way makes me think of the butterfly effect. The model is a good example of how positive stimulus in even a small area can have a large positive impact on something that might be seemingly unrelated.

How can this be applied to life and business?

Self improvement: Apply the Cholodny-Went model to improve your life by realizing that certain behaviors and actions can have an indirect positive (or negative) effect on other areas of your life.

Exercise example: Doing squats might seem like a leg exercise, but the effect of doing this simple workout may indirectly help increase testosterone, as leg workouts are known to do. This indirectly helps you build muscle and strength in your upper body, core, etc. The simple act of exercise does more than improve your life physically. The act of doing hard things and pushing yourself may improve your mental and stress levels in other areas of your life.

Product development example: Elon Musk has a common business mantra that goes “focus on making the product great”. By applying the Cholodny-Went principle here, we can begin to understand why Elon believes so fervently in this statement. By improving the product, this has a down-stream positive impact on other areas of the company:

  • Lower customer support cost: A better product means that the customer support team has an easier job, with fewer bugs and customer issues to solve.
  • Lower marketing budget: A better product also means that news may spread by word of mouth, so the company needs to do less in the way of advertising.
  • Better finances: a great product will be one that customers are excited to buy. If customers love the product, they will buy more of them, so the company will be more profitable.

There are may other ways the Cholodny-Went model may be applied to life and business.

Leave a comment and share a few areas where you can apply the Cholodny-Went model to improve your own life!

Sources:
https://www.cell.com/current-biology/pdf/S0960-9822(02)70780-X.pdf