Twitter Spaces: the future of audio content

Twitter Spaces is an innovative audio content model.

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Audio based content on the internet like podcasts are episode based series that a users can listen to at a time of their choosing.

The structure of audio content may have a number of variations, the most common being interviews, storytelling, memoir and more.

At their best, podcast conversations tend to flow more naturally than old school news or television interviews, giving people the time (normally an hour or more) to discuss topics in-depth without interruption.

This format enables people to have lengthy, thought-out conversations, exploring nuances on all sides of a given topic.

Audio consumable content is growing in popularity

According to Oberlo, over 500 million people listen to podcasts in 2022, close to double that of 2019.

Similarly, search traffic on Google for the word “podcast” has slowly trended upwards since pre-2009.

chart showing the growth in number of people searching for the word "podcast" from 2009 to 2022
Growth in interest over time, “podcast” search results via Google Trends.

While the popularity of podcasting and audio content in general is increasing, there’s a new format on the scene that is slowly grabbing large numbers of users attention.

Specifically, Twitter Spaces is the internet’s next iteration of audio consumable contact.

Twitter Spaces improves upon podcasting’s content model

Similar to podcasting, Twitter Spaces facilitates conversations, interviews, and discussions to happen and flow naturally.

However, in traditional podcasting, the conversation happens behind closed doors where a group of people record a conversation and then publish it to an audience afterwards for later listening.

On Twitter Spaces, this audio model is improved in two critical ways:

Twitter Spaces enable live, real-time conversations

Podcasts normally don’t happen live.

Twitter Spaces happen real-time, in the moment.

The candid, off the cuff, and unedited nature of Twitter Spaces makes them feel more authentic.

While Twitter spaces can also be recorded and released for future listening on Spotify or even just re-listened to on Twitter for a few days,

The fact that Twitter Spaces happens live in an open format allows for that live stream style discussion to happen between the audience and the speakers.

This includes real time feedback from the audience via Tweets, emojis, and replies.

Twitter Spaces enables open discussion where new speakers can jump in and leave freely

Podcast conversations happen between a smaller number of guests, where new individuals are not able to freely join the conversation.

However, the format of Twitter Spaces allows new members to join into the conversation in real time.

If someone in the audience has a unique perspective or hot-take on an idea being discussed, that person can request to get on stage and share their thoughts.

As new guests are invited up to the stage, this can add new insights and diverse perspectives into the conversation.

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