ENS (Ethereum Name Service) addresses serve as usernames for web3, allowing people to associate their 42 character address with a shorter, easier to remember string of characters ending in .eth.
ENS addresses are owned by individuals, as NFTs.
Given that OpenSea data proves shorter ENS names can sell for more money, some of the most expensive ENS sales of all time have actually been frequently used English words.
Within that market, 3-digit names end up making up a large portion of those top sales, 555.eth being the highest, which sole for $162,975.20 based on the price of ETH at the time of sale.
Why are 3-digit ENS names valuable?
While popular words have a very easy to understand marketing appeal, the allure of 3-digit ENS names is a bit more intangible.
A few of the hypotheses include area codes – every jurisdiction in the United States has a specific 3-digit area code. Perhaps in the future, blockchain could bring some sort of architecture that enables people of these jurisdictions to associate their on-chain activities with their area code. Perhaps for tax implications? We can only speculate.
The other hypothesis is simple the scarcity of the 3-digit ENS names. Starting with 000, there are only 1000 combinations of 3 digits.
Having realized these factors, communities have organized around these ENS names, creating owners-only clubs.
The 999 club in ENS
The 999 club represents one of the most exclusive NFT clubs in the space today – numbered ENS names between 000.eth and 999.eth.
In contrast to the status-quo of 10,000 NFT collections, there will only ever be at most 1000 members of this NFT group.
However, a secondary numbers-only NFT club has emerged, with an order-of-magnitude more members – the 10k club – which represents 4-digit ENS names.
Below is the highest 3-digit ENS sales of all time, as of May 15, 2022.
Most Expensive 3 Digit .eth Addresses Sold
|Sale Price (eth)||ENS name|
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