A Growing Industry
There are more mobile games today than ever before. 2020 will bring even more. With a combination of the iTunes App Store, Google Play, and indie websites like itch.io, mobile gaming has turned into a universal phenomena.
Mobile Twins of Console Games
Not everyone has an Xbox, Playstation, or Nintendo console. But everyone does have a smartphone within arms reach at all hours of the day.
Whereas consoles are becoming reserved for the die-hard gamer, mobile is dramatically lowering the cost of customer and user acquisition. Game companies can build mobile versions of console games to reach a broader audience, targeting less-committed gamers. Many of the biggest game companies in the world have already built mobile versions of their most popular console games. You can play major games like Fortnite, Call of Duty, Grand Theft Auto, Mario Kart RIGHT NOW from your phone.
Ease of Setup
Mobile games are arguably more easy to setup; you don’t have run cords from the power outlet to the console and into the back of your dusty television. You just tap to download a lightweight app – seconds later you’re playing.
This lets you try new games much more quickly and easily using a device you already use daily: your phone. No need to spend hundreds on a console.
Mobile gamers can attach ergonomic handheld controllers to their mobile devices. The controllers help people who are familiar with the handheld devices and button setups on consoles replicate that experience with mobile.
We’ve all seen the ability to do gestures with two or more fingers on a mobile device. This is great in gaming. But the other advantage, compared to, say, clicking on a computer, is that you have multiple access points to the screen. Instead of only having one degree of access with a mouse on a computer, on a mobile device you ALWAYS have two or more degrees of access to what’s happening on the screen. At a minimum, you can use two thumbs.
Innovation in Mobile Development
Unity is also an extremely popular game development tool, although it requires a bit more technical know-how.
VR / AR
Beyond simple mobile gaming, the takeoff of virtual and augmented reality cannot be understated. One critical enabler of these technologies is a camera sensor so that objects can be overlaid onto the real world.
Since mobile devices have cameras native to the device, this makes VR and AR experiences extremely fluid and natural. Overtime, it wouldn’t surprise me to see these experiences to be built for mobile-first, rather than console or desktop.
Smartphone manufacturers have added more and more cameras to all sides and faces of mobile devices with the release of every new model, and we can expect this trend to continue to evolve. Its not unreasonable to suppose that 360 degree cameras could soon be present on all smartphones.
To get the latest in mobile gaming delivered to your inbox Monthly, sign up for our newsletter.